Wedge Networks Inc.

Wedge Networks, a Calgary, Canada-based content security and compliance solutions vendor, has begun to play at the deeper end of the pool, landing a deal with distributor Ingram Micro (NYSE: IM), its first in the United States.

Now the security vendor has kicked off a new, tiered channel program targeting VMware (NYSE: VMW) partners to sell its wares, specifically for solution providers selling into the enterprise, government agencies and service providers. The vendor is backing the initiative with a free, 45-day trial called “Instant-On Program”, supplying resellers and end customers with access to its security suite, including DLP, anti-virus, spam, malware and content filtering.

The vendor’s position is that installing VMware and loading the WedgeOS platform and desired security components onto an open server sets up end customers to reduce IT spending by consolidating servers while benefitting from enhanced enterprise-class security. Those channel partners Wedge gleans from the Ingram relationship also will be able to tap into the Instant-On Program offer, and to help facilitate it, the vendor has hired Technology Associates Marketing to work with the distributor to reach suitable VARs. Check out the full article.

At the outset, the channel program launch indicates the strengh and anticipated growth of content security as part of the overall security market. With the dearth of new and sophisticated threats, security markets are projected to remain strong for some time.

That’s where Wedge Networks could potentially find its niche. The launch of the program reflects an inexorable march toward industry-focused and intelligence-based content security solutions. And while the space is heating up fast, the migration toward intelligence-based and multi-platform content security will likely give partners a wide-open playing field to cultivate a host of specialized offerings that will ultimately serve to expand their portfolios and keep them competitive in a rapidly changing market. Click here for the full article.

Wedge’s Reseller Channel Program launch in the U.S. is highlighted in eChannelLine.com.  A key part of Wedge’s message is that its software is designed to be layered in with other solutions, rather than replace them.

The program will have three tiers – Silver, where membership is free, Gold, and eventually, a Platinum tier, which will be by invitation only. The upper tier discounts are substantially more and they receive access to support and greater marketing and sales resources.  Read the full article for more information on this release.